OLD Media Moves

Bloomberg television launches in New Jersey

March 6, 2007

Bloomberg television, which in January launched in the Washington, D.C., market, has now expanded into New Jersey as well, according to a press release.

Bloomberg televisionThe business news cable station, which bills itself as the only 24-hour business and financial news network, will be seen on Comcast Cable of New Jersey.

The release stated, “Bloomberg television is a valuable addition to the Comcast lineup and
is another example of our commitment to offering our customers programming they crave,” said Marge Jackson, regional vice president of marketing, Comcast Cable New Jersey. “Bloomberg’s unique approach to mixing real-time financial data with accurate analysis appeals to not only CEOs and business professionals, but also to individual investors who rely on this information to make informed financial decisions.”

“I am pleased to welcome Comcast New Jersey to our family of Bloomberg affiliates,” said Sid Amira of Bloomberg. “The fact that Bloomberg Television is backed by the 2,000-strong worldwide Bloomberg News organization ensures that New Jersey viewers get the business and financial news that matters most.”

Bloomberg TV reaches more than 200 million homes worldwide via eleven channels in seven languages. It features a multi-screen format known as the Data Screen, which highlights in real time breaking news, continuous scrolling stock quotes, as well as the most relevant stock indexes for that point in the trading day. Some say the screen is too cluttered.

Read more here. It’s interesting that this is happening at the same time that the Fox Business Channel is getting ready to launch to compete with CNBC.

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