Bloomberg announced Wednesday that its subscribers can now tweet directly on its terminal.
Once approved by their firm, Bloomberg terminal users can post from directly to Twitter.com. Tweets through SOCIAL <GO> will also appear on the Bloomberg terminal’s Twitter newswire, which is frequently one of the top 10 sources read by Bloomberg Professional subscribers.
Bloomberg’s categorization system will also tag Tweets to appear under relevant news codes, company news pages and bio pages on the terminal, putting Tweeted content in front of a highly influential audience.
“Bloomberg is helping unlock the value of Twitter for corporate and financial professionals, while meeting the necessary high standards of communications compliance,” says Ted Merz, global head of news and economics products, in a statement.
Since 2013, the Securities and Exchange Commission, Financial Conduct Authority and other major global regulatory agencies have provided guidance on the use of social media channels for sharing material company news with investors.
The use of these channels by corporate officers, investor relations and financial professionals, however, has been tempered by concerns about access, security, and compliance. Through SOCIAL <GO>, compliance officers can now give individual users permission to post to Twitter.
Bloomberg and Twitter partnered previously, in 2013, to bring Twitter data onto the Bloomberg terminal. This gave subscribers access to alerts about unusual bursts of social media chatter about a company in their portfolio, including sentiment analysis as an integrated part of their workflow.
