Categories: OLD Media Moves

Bloomberg strikes deal for website/TV show in India

An Indian company that runs the news website thequint.com has signed a joint venture agreement with Bloomberg LP to launch a co-branded television news channel and website in India, reports Vidhi Choudhary of LiveMint.com.

Choudhary reports, “The Bloomberg-Quint website is expected to go live in the next three months while the news channel will be launched after the company acquires an uplinking licence from the ministry of information and broadcasting, added the person.

“In January, Bloomberg exited its licensing agreement with Business Broadcast News Pvt. Ltd, a part of Anil Ambani-led Reliance Group, for Bloomberg TV India after seven years.

“Broadcast News and Bloomberg said that they would not extend their media licensing agreement, under which Bloomberg TV had been aired in India, beyond 31 March, ending a seven-year-old partnership.

“Bloomberg Television India reaches 30 million households in the country.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.