Categories: OLD Media Moves

Bloomberg signs data licensing agreement with Twitter

Bloomberg has signed a long-term agreement with Twitter that will put more content from the social media website on its terminals.

The financial news and data company first put tweets on its terminals in April 2013. The new agreement expands those offerings.

For example, the terminal will now have a live feed of tweets relevant to financial professionals via TWTR and all news searches via NI and CN. The terminal will also have real-time alerts on the day’s most important tweets curated by Bloomberg’s editorial staff via NI TWEET.

The terminal will also alert customers on spikes in Twitter activity about a company via BSVM, with more tools coming for commodities, foreign exchange, topics and regions. And Bloomberg will offer curation and translation of non-English tweets.

“Our customers have told us that Twitter helps them uncover early trends, breaking news, and sentiment shifts, which may be indicative of changing market conditions,” said Ben Macdonald, global head of product at Bloomberg, in a statement. “By incorporating real-time information from Twitter into our customers’ workflow, Bloomberg makes this data accessible and discoverable so that our clients can react quickly to important news and trends.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.