Bloomberg sends Pearlstine to DC

A New York Post item on Thursday reports that Bloomberg LP executive Norm Pearlstine has been dispatched to is Washington offices.

The item states, “Ex-Time magazine honcho Norm Pearlstine has been dispatched to DC to provide ‘supervision’ to Bloomberg Government, sources say.

“Pearlstine, Bloomberg’s chief content officer, thinks Bloomberg Businessweek is running strong with editor Josh Tyrangiel and is focused on getting Kevin Sheekey‘s Bloomberg Government on its feet since it launched in January as a Washington subscription data service.

“A Bloomberg rep responded, ‘BGOV is doubling the size of its editorial staff this year . . . so it is only natural that a journalist with Norm’s experience would be part of the senior management team directing Bloomberg’s efforts in DC.'”

Read more here. Pearlstine, a former Time Inc. executive and Wall Street Journal managing editor, joined Bloomberg as chief content officer in June 2008.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.