Categories: OLD Media Moves

Bloomberg revs up its video news operation

With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new “digital first” approach, says Chris Berend, executive producer and head of digital video at Bloomberg, in a video interview at Bloomberg headquarters with Beet.TV

Berend says the digital desk aims to create “digital-friendly” stories, using Bloomberg-produced television as the back-end resource, and distribute them quickly to a worldwide audience.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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Frank Kavoski says:
April 23, 2013 at 1:13 pm
You're joking right. 200 clips a day and they're bragging? Has anyone counted how much gets generated at ESPN? Or any major media outlet? When are you people going to stop getting sucked in by this nonsense? 200 clips a day is kids stuff, by anyone's standard - except, evidently, yours.
More importantly, what -are- those clips. Garbage repurposing of the hideously stale and boring content they put on their air. These people are so misguided it is laughable. Fox Biz and CNBC routinely eat their lunch - on and off the web.