Media Moves

Bloomberg revamps its website

December 9, 2013

Posted by Chris Roush

Bloomberg News rolled out a revamped website on Monday that includes more headlines and more photos.

In another change, market indexes are now on the right hand side of the page, compared to the top previously. The new design also makes more use of black and gray backgrounds to contrast the white background that surrounds the top stories and headlines.

“As we continue to build and invest in our digital strategy, we are constantly innovating to better anticipate the needs of our users,” said a Bloomberg spokeswoman in response to an email from Talking Biz News. “The changes we made to the web site are part of our iterative process and highlight the mediums in which our users want to get information including digital video, data visualizations, and of course, text.”

The Bloomberg website has been pushing videos — an entire panel on the homepage is now dedicated to video. For 12 consecutive months, more online videos have been viewed on Bloomberg than its competitors, including the Wall Street Journal, CNBC, Fox Business Network, MSN Money and Reuters. There were 44.6 million video views on the site in October.

In addition, Bloomberg.com experienced more than 110 percent growth in video streams across mobile platforms year-over-year.

Here is a look at the old design:

Bloomberg website

 

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