Bloomberg reporter Frier signs deal to write Instagram book

Sarah Frier

Bloomberg News reporter Sarah Frier has signed a contract to write a book about Instagram for Portfolio, a Penguin imprint.

The book will cover everything from its founding to the present — the two co-founders left the company last week.

The tentative title is “No Filter.”

Frier is based in San Francisco and focuses a lot of her coverage on Facebook — Instagram’s parent company — and Snapchat. She has been at Bloomberg since June 2011.

Portfolio was also the publisher of “Brotopia” and “Hatching Twitter,” two other books that examined Silicon Valley.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.