Bloomberg News journalist Mark Bergen will write a book on Google subsidiary YouTube called “Like, Comment, Subscribe,” reports Kia Kokalitcheva of Axios.
Kokalitcheva reports, “Why it matters: ‘It’s a technical and cultural story that hasn’t been told in its entirety yet,’ says Bergen when asked why he chose that particular star in Alphabet-Google’s constellation.
- He adds that people are increasingly interested in understand the technologies that are deeply shaping their internet lives — making YouTube and its video recommendation algorithm prime subjects to dive into.
- YouTube, like its peers, is wrestling with questions of free speech and governance of the internet.
- YouTube is also a potential target of the growing antitrust probes into Big Tech, a topic Bergen says will be a ‘fun question’ to explore through his reporting. (Though he adds he doesn’t believe breaking YouTube off from Alphabet-Google would ever happen.)
“The big picture: Bergen’s book is the latest in a long list of projects in the last year or so chronicling the tech industry’s bad behavior and reckoning with the dark side of its influence.”
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