Bloomberg relaunches Bloomberg Pursuits

Alexandra Steigrad of Women’s Wear Daily writes about the relaunch of Bloomberg Pursuits magazine.

Steigrad writes, “‘Light and fun’ are key to Rosenblum’s mission, as she hopes to broaden the quarterly magazine’s readership. Currently Pursuits has a rate base of 375,000 copies. All subscribers are terminal users and 63 percent of them are male (which perhaps explains why they put Sharapova on the cover in a pinup-type pose).

“Rosenblum, who ran the Bloomberg-owned Businessweek’s Etc. section and worked at both Glamour and New York Magazine, has experience with stories that appeal to both genders.

“‘The goal is really to become a stand-alone brand and that’s what we’re looking for in the next year,’ she said, offering that this may include making Pursuits available on the newsstand, as well as adding two issues a year.

“The editor thumbed through the three main sections of the magazine. The first is a travel-centric one, while the second is on must-have items such as everything from a Mercedes-Maybach to a polo shirt. The last section is for features, which includes photo-driven essays and narrative stories that are consumer- or service-driven.”

Read more here.