OLD Media Moves

Bloomberg readers are addicted to terminal

November 15, 2007

Posted by Chris Roush

Richard Jaroslovsky, Bloomberg’s executive editor, told a group in Saudi Arabia that Bloomberg readers use its terminal for an astonishing average of nine hours a day, compared to the 20 minutes per day a dedicated Wall Street Journal reader spends with the broadsheet each day.

Richard JaroslovskyAn ArabianBusiness.com story stated, “The key to the Bloomberg’s success, Jaroslovsky believes, lies in the power of the media to create communities. ‘Bloomberg is really in the business of harnessing that power to create a community,’ he told delegates at the Arabian Business Media and Marketing Conference adding, ‘the community that Bloomberg has created is a unique one.’

“Speaking with open admiration of the media’s potential to reach disparate global audiences in a rapidly developing technological age, Jaroslovsky drew on the importance of the international communities that media outlets can coalesce, and how these audiences can be reached with a consistent clear, transparent and trustworthy voice.

“Transcending geographical boundaries, the media today has the ability to unite people from different continents and cultures on the basis of shared interests. For the Bloomberg audience the core of those shared interests comprises business, economics, finance and politics. And at the heart of the organisation’s approach to covering these issues lay two major elements. At an intellectual level there is Bloomberg’s famed and respected philosophy of journalism, known internally as ‘the Bloomberg Way’.”

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