OLD Media Moves

Bloomberg Radio launching new station in Boston

February 27, 2013

Posted by Chris Roush

Bloomberg Radio wants to become part of Boston’s business and finance community with a new 24/7 station that launches Friday.

Ira Kantor of the Boston Herald writes, “‘There’s been a retrenchment in business coverage and we hope to come in there and fill that void,’ Al Mayers, head of Bloomberg Radio and a Melrose native, told the Herald. ‘Boston’s a great center for the things that our customers are very interested in.’

“Bloomberg has 26 journalists in Boston who will be contributing regularly to show content, Mayers said. The station format will be guest-driven and will feature interviews anchored by eight hosts, he added.

“The station will provide a signal for those with HD radio on 94.5FM-HD2. Bloomberg Radio has also formed a content partnership with Bentley University, which will provide the station access to faculty and staff for content and commentary.

“WXKS, which is owned by Clear Channel Communications, has gone through several AM formats, including progressive talk and comedy, said Donna Halper, a veteran radio consultant and Lesley University professor.”

Read more here.

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