Daniel B. Kline of the Boston Globe writes Wednesday about the launch of Bloomberg Radio in the Boston market.
Kline writes, “Bloomberg has 26 journalists in its Boston bureau led by Tom Moroney, a veteran Boston journalist who worked at The Boston Globe as well as for several other papers in Massachusetts. The bureau existed before the radio station was launched, and it feeds the company’s content delivery channels including its signature terminal, Bloomberg.com, and Bloomberg’s cable television channel.
“‘We have two staff members who have won Pulitzer prizes,’ said Moroney. ‘We have a very seasoned team and having a local radio presence gives us another venue to use that team in.’
“As part of the launch, Bloomberg Radio has formed a strategic partnership with Boston-area Bentley University, in which Bentley will provide primary access to its leading faculty and staff, adding insight and perspective to listeners. Bloomberg Radio and Bentley will also co-produce content, drawing on Bentley’s academic resources, and Bloomberg Radio will present programming incorporating students, including the award-winning Fed Challenge team and student-run Bentley Investment Group.
“Bloomberg’s Boston radio station is its first local expansion beyond its home in New York and Moroney said it will serve as the template for future growth.
“‘I lived up here for years and to come back and be on the air here is amazing,’ said Tom Keene, host of Bloomberg Surveillance, the station’s morning drive program. ‘Just last night I went to the Innovation District and it was amazing. I remember when it was just one big parking lot.'”
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