Categories: OLD Media Moves

Bloomberg Pursuits unveils content changes

Bloomberg Pursuits, the high-end personal finance magazine from Bloomberg, announced Thursday the changes to its content.

Bloomberg Pursuits is divided into three distinct sections:

“Seek” shares a mix of new travel destinations, restaurants, and unique experiences for readers to try;
“Spend” showcases ten beautifully-photographed, must-have items for the season. The Summer 2015 issue includes a sporty Montblanc and a rare Mercedes-Maybach, as well as a necklace from Astley Clark, and the perfect charcoal grill from NorCal Ovenworks; and
“Pursue” contains features, essays, photo-driven stories, and profiles across fashion, food, sports, travel, and design.

In addition, the back page, called “Hobbyist,” showcases a celebrity giving tips about his or her favorite pastime.

Bloomberg Pursuits is a key pillar of the company’s consumer media strategy, creating a multi-platform luxury brand across print and digital that serves a coveted audience of global business decision makers.

It has 375,000 subscribers — 63 percent of them are male.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.