Bloomberg Pursuits makes bigger push

Bloomberg Pursuits magazine is trying to make a push for a broader audience, writes Alexandra Steigrad of Women’s Wear Daily.

Steigrad writes, “According to Pursuits editor Ted Moncreiff, the title is trying to extend its reach into the women’s fashion market, despite the fact that 60 percent of the magazine’s readers are men. ‘There’s a lot in here for both sexes,’ Moncreiff said of the spring issue, pointing to the fashion spread shot in the United Nations, following the final stages of the building’s $2.1 billion renovation.

“The issue, which will be released by March 15, features a stronger fashion angle, albeit a ‘Bloomberg-ized’ one that centers on workwear.

“Although it isn’t the first recent fashion shoot at the UN — Vogue shot National Security Advisor Susan Rice in its September issue — Moncreiff noted that what’s interesting is that Pursuits was able to gain access to key locations, such as the Security Council Chamber, post-facelift. ‘Nothing was off-limits,’ said the editor, who admitted that convincing the UN to allow Pursuits in to shoot took four ‘long’ months of negotiation.

“Shot by Ralph Mecke on Jan. 9 and 10, the spread depicts scenes from inside the halls of the UN, as well as in front of UN Plaza, and it accompanies a feature on the renovation penned by Justin Davidson.”

Read more here.