Categories: OLD Media Moves

Bloomberg Pursuits adds issues

Jeremy Barr of Advertising Age writes that Bloomberg Pursuits is expanding to six issues from four and will have a presence on Bloomberg Television.

Barr writes, “In addition to the frequency uptick, Pursuits is getting an expanded presence on Bloomberg TV, including a daily ‘Bloomberg Pursuits’ segment, and on Bloomberg Radio. The dedicated Pursuits hub on Bloomberg’s website is also due for a redesign in late April.

“‘It’s basically like cross-pollination,’ said Ms. Rosemblum, who in February was given a larger purview as editorial director for Bloomberg Pursuits.

“Bloomberg Pursuits, which has a rate base of 375,000, was redesigned and relaunched in June 2015. The magazine’s March issue will focus on jewelry and watches, and the May issue will focus on travel.

“The magazine has added several high-profile advertisers in the past year, including Burberry, David Yurman, and Rolex.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.