Bloomberg Politics ups TV, online audience

Joe Pompeo of Capital New York writes about how Bloomberg Politics has done since it launched four months ago.

Pompeo writes, “Since its Oct. 6 debut, Bloomberg Politics, which is led by veteran political journalists Mark Halperin and John Heilemann, has built up a web audience of some 2.5 million unique monthly visitors, ‘tripled’ its Twitter following and racked up 40,000 Facebook likes, according to an internal memo distributed to staff Friday morning.

“The memo also played up Halperin and Heilemann’s 5 p.m. show on Bloomberg TV, ‘With All Due Respect,’ which has ‘doubled the audience in its time slot.’

“Of course that’s a small audience in the context of evening cable news, where the most successful programs enjoy viewership in the six or seven figures—Capital reported in late December that “With All Due Respect” has around 55,000 viewers, a number that has not been disputed by Bloomberg brass. (Bloomberg TV is not measured by Nielsen, which is the standard by which advertisers track ratings.)

“‘In just over three months, we’ve interviewed six 2016 contenders, taken the show across the country from Iowa to New Hampshire to the Golden Globes, and have even inspired former White House press secretaries to prank Josh Earnest,’ the memo reads.”

Read more here.