Bloomberg beat Yahoo Finance in December in video streams for the first time ever, according to comScore Video Metrix.
Bloomberg had 34.7 million streams in December, a four fold increase year-over-year and a 31 percent increase month-over-month. Bloomberg.com unique visitors increased nearly 25 percent year-over-year in December, with 40 percent of the site’s audience watching video.
Yahoo Finance had 26.4 million streams in December, a 25 percent decline from November. In November, Bloomberg had 26.4 million streams, and Yahoo had 35.3 million.
Bloomberg Media Group started a large video push in early 2012 to become a “digital-first” newsroom, leveraging its television operations and a team of technologists to create a digital video desk that produces more than 200 videos a day.
Bloomberg plans to continue to add more video content because it attracts advertisers.
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