Categories: OLD Media Moves

Bloomberg passes Yahoo in video streams

Bloomberg beat Yahoo Finance in December in video streams for the first time ever, according to comScore Video Metrix.

Bloomberg had 34.7 million streams in December, a four fold increase year-over-year and a 31 percent increase month-over-month. Bloomberg.com unique visitors increased nearly 25 percent year-over-year in December, with 40 percent of the site’s audience watching video.

Yahoo Finance had 26.4 million streams in December, a 25 percent decline from November.  In November, Bloomberg had 26.4 million streams, and Yahoo had 35.3 million.

Bloomberg Media Group started a large video push in early 2012 to become a “digital-first” newsroom, leveraging its television operations and a team of technologists to create a digital video desk that produces more than 200 videos a day.

Bloomberg plans to continue to add more video content because it attracts advertisers.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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