Bloomberg and Twitter are partnering on a new 24/7 live-streaming video network, reports Lukas Alpert of The Wall Street Journal.
Alpert writes, “The social-media company is joining forces with the global financial news outlet to create a service that will stream news produced solely for Twitter 24 hours a day, seven days a week.
“‘It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network,’ said Bloomberg Media’s chief executive officer, Justin Smith.
“The partnership will be announced Monday at an event Bloomberg LP is holding for advertisers by company founder Michael Bloomberg and Twitter CEO Jack Dorsey.
“The channel, which has yet to be named and is expected to begin operating this fall, won’t simply rebroadcast footage from Bloomberg’s existing television operation, but will be made up of live news reporting from the news outlet’s bureaus around the world, as well as a curated and verified mix of video posted on Twitter by the social-media platform’s users.”
Read more here.