Bloomberg News hires reporter, editor for Gadfly

Bloomberg News has hired a reporter — Shira Ovide from The Wall Street Journal — to work on its Bloomberg Gadfly commentary service starting later this fall.

Ovide has been at the paper’s San Francisco bureau covering Microsoft and other business software firms. Previously, Ovide was the lead writer for a Journal blog then called Deal Journal about corporate mergers and Wall Street, and she was a media reporter for the Journal in New York. In this position she wrote about newspapers and magazines, media conglomerates and issues involving the press.

Until 2008, Ovide was a reporter with Dow Jones Newswires where she covered the media beat for nearly two years, and she was a reporter with the Dow Jones corporate filings bureau in Washington. She also interned at the Newark Star-Ledger.

Ovide graduated from Haverford College and has a master’s degree from the Columbia University Graduate School of Journalism.

One of the editors working on Gadfly is Mark Gongloff, who has been managing editor of Fortune.com and managing editor for business and technology coverage at The Huffington Post.

Gongloff was head of markets coverage at WSJ.com in 2007 and was part of a team that built an interactive mortgage-crisis explainer that was a finalist for a Scripps-Howard award for Web reporting. As the WSJ’s “Ahead Of The Tape” columnist for two years at the heart of the financial crisis, he made a prescient call in March 2009 that the stock market was due for a rebound.