Bloomberg names Marcum head of digital video

Paul Marcum has been named global head of digital video for Bloomberg Media.

He joined Bloomberg in December from GE where he was director of Global Digital Marketing. Paul was an instrumental driver of GE’s content-focused strategy, which successfully married digital product and commerce and was widely praised by advertisers, marketers and media influencers.

Bloomberg has integrated its television and digital operations and has built a foundation, ending in 2013 as the leader in business video in terms of views.

In this role, Marcum will work to expand Bloomberg’s digital video offerings through experimentation, while striving to improve the viewer experience, amp up distribution, increase volume and explore high-profile partnerships.

Marcum is considered a pioneer through including leadership roles at Yahoo!, Sesame Workshop and Modem Media. Named to Ad Age’s Creativity 50 in 2012, Marcum is a graduate of Northwestern University.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.