Categories: OLD Media Moves

Bloomberg names managing director for Europe, Middle East, Africa

Bloomberg Media Group has appointed former Guardian commercial leader Adam Freeman its first managing director of Bloomberg Media for Europe, the Middle East and Africa.

Arif Durrani of Campaign Live writes, “In his new role, Freeman, who has spent the past year as founder of Mutual Media, a digital advertising start-up, and served as chairman for Metropolis Music Group, will be responsible for leading Bloomberg’s multi-platform media operation.

“His remit will cover web, mobile, television, digital video, print magazines and live events, and comes as Bloomberg begins an aggressive new strategy to expand its media footprint beyond television.

“Freeman will be responsible for ensuring Bloomberg’s consumer media content, advertising products, distribution and licensing deals are tailored to serve each distinct, individual market.

“His appointment follows the arrival of Bloomberg’s chief executive, Justin Smith, in September 2013, who used to run Atlantic Media in the US.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.