Bloomberg names head of circulation

Bloomberg LP announced Wednesday that it has named Alec Casey head of circulation, a newly created role.

Casey, who joins from Hearst Magazines where he served as vice president of consumer marketing, will be responsible for driving circulation at Bloomberg Businessweek and assisting in the growth of consumer facing brands through the development and execution of circulation and consumer marketing strategies.   He will begin his new role on July 6 and will report to Paul Bascobert, president, Bloomberg Businessweek.

“With his strong background in driving circulation platforms and profitability in the consumer media space, Alec is the ideal candidate to lead Bloomberg Businessweek’s global consumer growth and to drive paid circulation,” said Bascobert in a statement. “We are poised for significant expansion in our global reach and influence across all our consumer businesses, and Alec’s experience will be vital to our success.”

During his tenure at Hearst Magazines, Casey oversaw consumer marketing and all aspects of circulation for a range of brands including Cosmopolitan, Esquire, Food Network Magazine (named Advertising Age’s 2009 “Launch of the Year”), SmartMoney, and Town & Country.  He is credited with growing overall circulation profits and increasing direct-to-publisher new business sources.

Previously, Casey worked at Time Inc., serving as consumer marketing director at Sports Illustrated for Kids and before that, held numerous marketing roles at Sports Illustrated.  He also held positions at Reader’s Digest and Booz Allen & Hamilton.