Bloomberg must act like a startup

Atifa Silk of Campaign Asia interviewed Bloomberg Media CEO Justin Smith about the company’s expansion plans.

Here is an excerpt:

Atifa Silk: What is your vision for Bloomberg?

Justin Smith: My goal for Bloomberg Media is to act like a startup. I was brought in to maximise the potential of Bloomberg Media. That’s the role of any leader, but my charge was to take the assets — global television, print magazines, digital and events — and transform them to be extremely competitive in the digital environment, which is the media environment of the future.

Our objective is to build the world’s leading global business and financial media company across all relevant platforms and geographies. Our strategy is to build everything around the Bloomberg brand, which is powerful and global, and stands for so many positive things for consumers and advertisers alike.

We want to architect and realise a true multiplatform media company that operates seamlessly across numerous platforms simultaneously, where content flows from linear television to digital video, to print, to digital text, and to live events.

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