Bloomberg Media CEO Justin Smith spoke at the Campaign Asia-Pacific’s Media360 Summit with Gary Scattergood in Hong Kong on Thursday.
Here are some of his comments:
“Bloomberg is leaning forward into Asia. Bloomberg is now the top business site in Asia, we overtook WSJ. The challenges are similar. While the platforms are not identical to the ones in the States, it’s still about capturing the mobile mindshare and the ad spend. The difference lies in different sets of platforms based on different realities.”
On how the change in consumption of media affected the industry, Smith said: “Mobile turned everything on its head. Programmatic was another wave of change. But the third wave of attack, the most violent and dangerous, is the development of these massive social platforms. They’re doing media better than media across many different fronts…Bloomberg is protected in a sense from these harsh winds. Bloomberg Media was originated to amplify the core business model of terminals and data. We have the resources to attack these head winds with investments.”
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