Tim Baysinger of Adweek interviewed M. Scott Havens, the global head of digital for Bloomberg Media, about its expansion plans.
Here is an excerpt:
Adweek: Why did you want to come over to Bloomberg from Time?
Scott Havens: The resources at this company are pretty amazing for somebody like me who really wants to build editorial and data-driven products on a global scale. It offered an opportunity that truly is unrivaled and unsurpassed in a media market which is challenged right now. I was really interested in growing my experience in international expansion. That wasn’t something that I had done before and wasn’t going to be able to do too much of it at Time. And video, I really saw the opportunity here, given that we have a linear cable TV channel and a robust digital original video team to help grow that business to the next level.You mentioned international expansion. What markets are you focused on right now?
In combination with our TV and digital business, we’ve gone into Canada and we’re in Mexico. We’re heading to the Middle East; we’ve got stuff going on in India, and a few other areas that we’re looking at, including Australia, Africa and South America. We’ve got a whole list of countries and regions that we’d like to go into in a more profound way.
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