Bloomberg Media video traffic hits record

Bloomberg Media recorded its best-ever month in terms of both worldwide streams and video unique visitors in October, according to comScore Video Metrix.

Bloomberg Media surpassed Yahoo! Finance in video streams to secure the No. 2 position in comScore’s business and finance category.

Video streams increased 12 percent month over month and 80 percent year over year, growing to 80 million in October from 72 million in September .

Video unique visitors increased 2 percent month over month and 120 percent year over year, growing to 9.4 million in October from 9.2 million in September.

“Digital video is one of the most promising opportunities in media right now and we are uniquely positioned given our integrated television and digital operations,” said Paul Marcum, Bloomberg Media’s head of global digital video, in a statement. “Our aggressive investment in product and distribution, along with bringing video to the forefront of our digital properties, is clearly resonating as we expand our audience of business decision makers and continue to see rapid traffic growth.”

Investment in video is a major pillar of the strategy that Bloomberg Media CEO Justin B. Smith laid out in March.

He wrote, “Thanks to a powerful combined TV and digital video operation, Bloomberg is already a global leader in digital business video streams. To extend our leadership position, we will invest aggressively in digital video innovation. From content formats to distribution channels and partnerships, we will place large bets on inventing the future of global business digital video.”