Bloomberg Media strives to constantly change online

M. Scott Havens, global head of digital at Bloomberg Media who oversees the company’s global consumer digital initiatives,  spoke with Graham Charlton of ClickZ in advance of its conference in April.

Here is an excerpt:

Tell us a little bit about your role at Bloomberg Media and some of the priorities in your role.

As the Head of Global Digital for Bloomberg Media, my key mandate is to define and execute a cross-functional international digital strategy that grows our influence around the world, drives our media business, and supports our core terminal business.

Some of our key priorities include:

• Helping navigate the increasingly “distributed Web”
• Implementing solutions to the issues and changes we face in digital advertising
• Repackaging traditional media – print, TV, radio – into engaging and monetizable digital assets
• Supporting multiple global sites and platforms
• Thinking through areas of digital growth that also support our core terminal business

What makes this job interesting every day is the speed at which the digital landscape is shifting. With everything constantly changing, we have no choice but to adapt quickly — and as a result, there is no down time, lulls, or quiet weeks.

My team is always moving forward: we try new ways of doing things, host conversations about how to thrive on new platforms, and partner with new innovative companies.

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