Bloomberg Media strikes podcast deal with iHeart Media
Bloomberg Media has struck an exclusive deal to co-produce and distribute audio series with iHeartMedia, reports Peter White of Deadline.
White reports, “The agreement will see the two companies team up on a dozen new original podcasts over the next three years.
“It will also include the distribution of Bloomberg Media’s existing slate of over 20 podcasts through the iHeartPodcast Network. Bloomberg’s podcast slate includes shows such as Masters in Business, Odd Lots, Foundering and The Pay Check.
“The first four new shows take a broad view on business topics covering subject areas like financial crime or the cost of climate or the future of an industry. They will begin to roll out later this year.”
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