Categories: OLD Media Moves

Bloomberg Media remains No. 1 in video

Bloomberg Media maintained the No. 1 spot in global business video, according to the June 2016 comScore Video Metrix business and finance category report.

Unique viewers increased 26 percent month-over-month and 41 percent year-over-year to 23.3 million worldwide.

Dow Jones, which includes The Wall Street Journal and MarketWatch.com, was No. 2, while CNBC was No. 3.

In the United Kingdom, unique viewers grew 72.5 percent month-over-month, with viewers spending an average of 34 minutes watching content, the longest time in its category.

On June 24, day Brexit vote results rolled in, Bloomberg generated its best video viewership of the year.

“Business and financial professionals are increasingly turning to Bloomberg for smart and differentiated analysis of today’s news and events that impact the global economy,” said M. Scott Havens, Bloomberg Media’s global head of digital, in a statement. “The investments we are making in our digital video platform, our talented team, and a unique and deliberate multi-platform approach, underscore our belief in the importance of this channel to our viewers and our marketing partners.”

On Sunday, June 26, the Live TV audience on Bloomberg.com was more than double the average viewership.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.