Bloomberg Media was honored by Digiday Wednesday night as the Most Innovative Publisher of the Year.
The award recognizes overall excellence and breakthrough achievement in digital publishing.
Here’s how Digiday described Bloomberg Media’s win:
“At a time when traditional media outlets are struggling for profitability, Bloomberg Media is awash in resources, talent and, increasingly, influence…Under the leadership of Justin Smith, the media group has accelerated its efforts to build out a multiplatform media empire.”
“This is an incredible honor,” said Smith in a statement. “We’re really just getting started and to be recognized so early on in our strategy execution phase is truly exciting. I’m very proud of our team. Just wait and see what we do next year.”
Earlier this year, Smith unveiled Bloomberg LP’s aggressive new media strategy, which aims to build the leading, next generation media company for global business by concentrating on the development of a series of digitally-led, multi-platform new brands and broadening Bloomberg’s core audience beyond its traditional finance roots.
The first new brand launched in Bloomberg’s new media strategy – Bloomberg Politics – debuted on Oct. 6 and leads political coverage across all Bloomberg platforms. The new website, BloombergPolitics.com, is a next-generation political news site, combining news, original video, analysis, commentary, long-form features, polling, interactive graphics and live streams.
