OLD Media Moves

Bloomberg Media launches Bloomberg Green magazine

June 9, 2020

Posted by Chris Roush

Bloomberg Media launched Bloomberg Green magazine, a quarterly collection of climate journalism.

Bloomberg Green is distributed to Bloomberg Media’s All Access subscribers. The magazine is available on e-reader platforms, as a digital format on the Bloomberg.com website and on the Bloomberg terminal.

The new print product is part of the recently launched Bloomberg Green website, a cross-platform editorial brand dedicated to reporting on climate change.

“Through original reporting, visual storytelling, bold design and photography, we want the Bloomberg Green magazine to be a showcase of our best climate journalism. Our ambition is to create something that readers keep for a long time, as a regular barometer of one of the most important topics of our era,” said John Micklethwait, Bloomberg editor-in-chief, in a statement.

Printed on 100% recycled paper, the magazine will open with a front section titled “Now,” to contextualize and help audiences gain a deeper understanding of the most urgent climate-related news and current events.

The closing section, “Next,” will look ahead to offer insight into future issues that will have an impact on the climate agenda.

The Bloomberg Green Data Dash – a digital scorecard that measures climate change and energy transition in real time – is reimagined for print, with the debut edition featuring graphics and charts measuring the impact of the coronavirus on the environment.

 

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