Perlberg writes, “It’s a transition that may come as a big change to Bloomberg’s more staid core consumer, the markets-minded finance type often using the company’s flagship — and profit-driving — product: the terminal.
“Bloomberg Media — which encompasses properties like its news wire, Bloomberg Businessweek magazine and the new Bloomberg Politics headed up by political reporters Mark Halperin and John Heilemann – has embarked on a modest, but focused ad campaign around the tagline ‘Business is.’
“The company is putting about one million dollars behind the effort in the U.S., a person familiar with the campaign said. That is not a terribly huge budget, but one that the media company says will be incisively targeted at wooing those ‘leaders of the new economy.’
“To do so, Bloomberg Media has put up ads in swanky Manhattan coffee shops and plans to place ads in high-end gyms. Bloomberg has also taken over ads in Grand Central Terminal, but only the north end, where many business riders pass by, Ms. Lucke says.
“In San Francisco, Bloomberg has put ads along the bus route where Google shuttles its employees.”
Read more here.
Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…
Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…
In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…
Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…
Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…
Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…
