Categories: OLD Media Moves

Bloomberg Media jumps back to No. 1 in video

Bloomberg Media returned to the No. 1 spot in global business video, according to comScore’s business and finance category in May.

In addition, Bloomberg Media recorded an all-time high in global video streams. CNBC.com had been No. 1 the previous month.

With 18.4 million unique viewers worldwide, Bloomberg’s video audience grew 31 percent month-over-month. Video streams increased 244 percent year-over-year and 90 percent month-over-month, growing to 412 million.

Audience engagement has grown alongside increased viewership. Viewers averaged 23.2 minutes per visit, the highest among the top publishers in the category by nearly double. Bloomberg viewers also watched 22 streams on average, second only to Yahoo! Finance among the leading publishers in the category.

“As we continue to invest in the future of video to solidify our position as the leading business and finance provider, we’ll be announcing a number of exciting initiatives over the course of the year, including new series, additional distribution partners and an expanded video team,” said M. Scott Havens, global head of digital, Bloomberg Media, in a statement.

The top four performing Bloomberg Media videos from May were produced by the originals team, which has recently launched and expanded a number of new video series, including “Hello World” supported by CA Technologies, “The Spark,” “Unsolvable” brought to viewers by BASF, “QuickTake” and “Gadfly.”

Gadfly’s “Millennials, Don’t Worry. You’ll Be Able to Retire,” “Tesla Model X Isn’t Just a SUV, It’s a Lifestyle” from the multi-platform luxury brand Bloomberg Pursuits, and “Save the Planet By Drinking Beer, Wastewater Beer” and “Autonomous Boats Could Fix Our Crumbling Bridges” from “The Spark” were the most viewed videos in May.

Last Tuesday, as part of the organization’s commitment to innovative distribution strategies, Bloomberg Media and Twitter announced a partnership to begin live streaming select Bloomberg Television programs along with markets coverage.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.