Bloomberg Media has hiredformer AOL Live president Nathan Richardson and Inside.com chief content officer Gabriel Snyder to oversee its new digital efforts, reports Jason Abbruzzese of Mashable.
Abbruzzese writes, “Snyder and Richardson will be tasked with figuring out how to take the work of more than 2,400 journalists in more than 150 bureaus on innovative platforms for new readers.
“‘Our strategy calls for building out a portfolio of new digital assets that better align our content offerings to global business audience segments,’ Smith wrote. ‘This realignment will help us go bolder and deeper, signaling to consumers outside of finance that Bloomberg has the media products for them, while providing advertisers with a more targeted way to reach their most important audiences.’
“Richardson joins Bloomberg after a short run as president of AOL Live, a project that has been put on hold since his exit. Before that, he founded Waywire and helped launch Gilt Man and Gilt City.
“He said Bloomberg was well-positioned to take advantage of growing demand for business news from emerging markets by creating new platforms for its existing content and data tools.”
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