Categories: OLD Media Moves

Bloomberg Media has record video traffic in September

Bloomberg Media recorded its best video month ever in September in terms of both worldwide streams and video unique visitors on desktop, according to comScore Video Metrix.

Video streams increased 12 percent month over month and 136 percent year over year, growing from 64 million in August to 72 million in September.

Video unique visitors increased 10 percent month over month and 134 percent year over year, growing from 8.4 million in August to 9.2 million in September.

Investment in video is a major pillar of the strategy that Bloomberg Media CEO Justin B. Smith laid out in March on Medium.

He wrote, “Thanks to a powerful combined TV and digital video operation, Bloomberg is already a global leader in digital business video streams. To extend our leadership position, we will invest aggressively in digital video innovation. From content formats to distribution channels and partnerships, we will place large bets on inventing the future of global business digital video.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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