Bloomberg QuickTake is Bloomberg Media’s three-year-old short form video platform that was initially developed to appeal to a mobile Twitter audience.
Now, the company is expanding into streaming with the inclusion of the video brand on Bloomberg’s OTT app, which is relaunching on Nov. 9.
“This move will attempt to further break the company’s video coverage away from the financial news content that its television network offers in order to reach a broader, younger audience from every business sector, said Jean Ellen Cowgill, general manager of QuickTake.
However, although QuickTake will be available on OTT and short form content for social, it will not cut it as streaming audiences come to the platform for longer docu-series and other binge-able content.
There will also be a mixture of “longer form experience for the bigger screen on their TV at home and also … the shorter insights that are right for them when they’re dipping in and out of their phones,” added Cowgill.
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