Bloomberg Media CEO Smith speaks on its evolution

Bloomberg Media CEO Justin Smith was the guest this week on the Wall Street Journal’s Media Mix podcast.

Smith spoke with hosts Steven Perlberg and Jack Marshall about the relationship between publishers and platforms, as well as Bloomberg’s global and digital expansion.

Here is an excerpt:

“We have been really hard at work the last three years building out a couple of key global strategic principles: one, to be incredibly multi-platform, to focus all of our efforts on multi-platform expressions of content and multi-platform opportunities for monetization. This is anchored in the digital space but moves out across to our five platforms we operate in.

“The second thing we have been doing is really globalizing. Bloomberg is a very global company, the majority of our revenue as a company is actually ex-U.S. and so we have been really busy building out this multi-platform business model across different parts of the world — in the Middle East, in Africa, in Asia-Pacific and India. And finally, focusing on the business and financial audience. We see that as a critical differentiator. There are plenty of places to get general interest news, plenty of places to get entertainment news, and so on, and the Bloomberg brand, the Bloomberg skill, the Bloomberg capability is around really understanding and focusing on this audience.”

To listen to the podcast, go here.