Bloomberg Media CEO not sold on delivery platforms

Lucia Moses of Digiday writes about comments made by Bloomberg Media chief executive officer Justin Smith about media companies putting their content on different delivery formats.

Moses writes, “‘There’s a lot of brand risk with the shifting consumption of media,’ he said, speaking Thursday on a panel at Advertising Week in New York. ‘There’s brand blindness, as people consume more and more of their content through feeds. How many times can you just not remember where you read something? That’s a real problem, and media companies need to think about that very hard as they effectively outsource their distribution channels — which we’ve done to some extent, but we don’t believe in the 100 percent outsourcing of your distribution.’

“Bloomberg is one of the more high-profile contrarians on platforms, and Smith’s forceful comments come as publishers are getting more and more come-ons to distribute their content directly on social and mobile platforms from the likes of Facebook with its Instant Articles product, Apple with its Apple News app; Snapchat with its Discover feature; and a new open-source project spearheaded by Google.”

Read more here.