Bloomberg Media CEO not sold on delivery platforms

Justin Smith

Lucia Moses of Digiday writes about comments made by Bloomberg Media chief executive officer Justin Smith about media companies putting their content on different delivery formats.

Moses writes, “‘There’s a lot of brand risk with the shifting consumption of media,’ he said, speaking Thursday on a panel at Advertising Week in New York. ‘There’s brand blindness, as people consume more and more of their content through feeds. How many times can you just not remember where you read something? That’s a real problem, and media companies need to think about that very hard as they effectively outsource their distribution channels — which we’ve done to some extent, but we don’t believe in the 100 percent outsourcing of your distribution.’

“Bloomberg is one of the more high-profile contrarians on platforms, and Smith’s forceful comments come as publishers are getting more and more come-ons to distribute their content directly on social and mobile platforms from the likes of Facebook with its Instant Articles product, Apple with its Apple News app; Snapchat with its Discover feature; and a new open-source project spearheaded by Google.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.