Categories: OLD Media Moves

Bloomberg Media, Bell Media to create new Canadian news op

Bell Media and Bloomberg Media announced Monday that the two media companies have partnered to create a Canadian business news service called BNN Bloomberg.

Launching in Spring 2018, BNN Bloomberg will provide digital, television and radio content.

Bloomberg has five bureaus — Toronto, Ottawa, Calgary, Montreal and Vancouver — in Canada in addition to its bureaus in 120 other countries. BNN — Business News Network is a division of Bell Media and has operated in Canada since 1999.

As part of the deal, BNN’s website will change into BNNBloomberg.ca to include Bloomberg’s international news coverage with articles, graphics, market data, photos, and video.

“This agreement reinforces our aggressive partnership expansion strategy with leading news providers in the world’s most important markets,” said Justin B. Smith, CEO of Bloomberg Media, in a statement. “BNN Bloomberg builds on our already strong reach in Canada.”

The deal also results in an increase in BNN’s syndicated radio content available for distribution to Bell Media Radio stations across Canada, including rights to distribute the Bloomberg Radio livestream in Canada and a new channel on iHeartRadio.

Bloomberg TV Canada launched in November 2015 and began airing “Bloomberg North” in February 2016. But Bloomberg cut its original television programming in Canada in August 2016, and one of its anchors, Amanda Lang, joined BNN.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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Albin Foro says:
January 8, 2018 at 11:39 am
Bad news really, as currently Bloomberg US and BNN are currently both available with Rogers Canadian cable news package. The Bloomberg experiment started earnestly with Amanda Lang trying to establish a credible Canadian alternative, but ran short of worthy guests and fell into a BNN-type parade of commodity sector "experts" pimping their books. Lang is reportedly returning for this new merger, and it will probably mean removal of full-time Bloomberg US from the cable line up. Thankfully, Bell has improved broadband internet to the point where we can stream Real Bloomberg instead of watching it BNNized.