Bloomberg Markets is set to reveal a major revamp with its March issue, with a new format, look, and editorial approach, writes Erik Sass of MediaPost.
Sass writes, “The relaunch aims to position the magazine as a ‘Journal of Global Finance,’ focused on interviews with market leaders and thoughtful analysis drawing on Bloomberg’s other information and data services.
“On the design side, Bloomberg Markets will boast a bigger trim size and higher quality paper stock. Every cover will feature a portrait of a key player in the financial markets, as captured by a noteworthy artists. On the editorial side, a lengthy interview with the cover subject will anchor each issue.
“For the March issue, JPMorgan Chase CEO Jamie Dimon granted an unprecedented 90-minute interview to Bloomberg News editor-in-chief John Micklethwait.
“The new editorial approach also includes two new opening sections, ‘Surveillance’ and ‘<Go>,’ linked to the Bloomberg Television programs of the same name. These will be followed by another new section, ‘Industry Report,’ with the tagline ‘Powered by Bloomberg Intelligence,’ highlighting insights from the company’s custom research division, with each edition devoted to market like automotive, pharmaceuticals, energy, or technology.”
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