Bloomberg Markets outperforms Institutional Investor
Bloomberg Markets magazine was ranked among the top five business publications among investment professionals globally, according to the latest Erdos & Morgan Professional Investment Community Study of 2005-2006. For the first time, the monthly Bloomberg Markets magazine out-delivered Institutional Investor with an average issue audience of 34.1 percent of all investment professionals worldwide, a 10 percent increase from the 2004 survey results.
In overall rankings including all publications measured in the study, Bloomberg Markets magazine ranked fifth in delivering this professional investment community audience, behind only The Wall Street Journal (42.7%), The Economist (41.4%), Financial Times (37%) and BusinessWeek (35%).
The biennial survey, conducted by Erdos & Morgan, a full-service market research firm, is an independent barometer of investment community attitudes and opinions. Officially known as the “2005-2006 Erdos & Morgan Worldwide Professional Investment Community Study,” this survey was first conducted in 1987.
Read the release here.