Categories: OLD Media Moves

Bloomberg Markets launches iPad app

Bloomberg Markets magazine is joining the growing family of Bloomberg mobile offerings with its own iPad application called Bloomberg Markets+.

In addition to the contents of the print version, the app includes exclusive video with Bloomberg Markets’ editor, Ron Henkoff, providing a behind-the-scenes look at the feature story and other key stories in that month’s issue; the latest market information and news on companies mentioned in articles; and related videos on select articles in the issue.

The app is free to download, and comes with a copy of the magazine’s February hedge fund ranking issue. An app subscription costs $2.99 a month, or $29.99 a year for 12 issues, plus a one-month free trail. Print magazine subscribers and Bloomberg professional service clients can get issues on their iPad at no additional cost.

Bloomberg Markets, it is a monthly magazine that covers the people, stories and ideas that move global financial markets. It is read by 375,000 of the global financial elite.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.