Bloomberg Markets launches iPad app

Bloomberg Markets magazine is joining the growing family of Bloomberg mobile offerings with its own iPad application called Bloomberg Markets+.

In addition to the contents of the print version, the app includes exclusive video with Bloomberg Markets’ editor, Ron Henkoff, providing a behind-the-scenes look at the feature story and other key stories in that month’s issue; the latest market information and news on companies mentioned in articles; and related videos on select articles in the issue.

The app is free to download, and comes with a copy of the magazine’s February hedge fund ranking issue. An app subscription costs $2.99 a month, or $29.99 a year for 12 issues, plus a one-month free trail. Print magazine subscribers and Bloomberg professional service clients can get issues on their iPad at no additional cost.

Bloomberg Markets, it is a monthly magazine that covers the people, stories and ideas that move global financial markets. It is read by 375,000 of the global financial elite.