Bloomberg Markets joins the list business

Lucia Moses of Adweek writes Monday about Bloomberg Markets and its decision to launch a list of the 50 most influential people in the world.

Moses writes, “The list suggests comparisons with big institutions like the Time 100 and Forbes 400. But Bloomberg Markets’ version will be defined by business.

“‘This is a combination of business leaders, government leaders, financial leaders, economists, analysts, and everyone in between, who run the world’s financial markets,’ says publisher Michael Dukmejian. Dukmejian says the list’s aim is no less than to take on competitors like The Economist, Forbes, and Fortune.

“The lesser-known sibling of Bloomberg Businessweek, Bloomberg Markets started out as a dry guide for Bloomberg Terminal users, who get the magazine as a perk along with their terminal subscription. But parent Bloomberg LP has been trying to push it out of obscurity. (If it appears that Markets could be competing with Businessweek, Bloomberg points out that while the latter is for the general business reader, Markets is smaller circulation, monthly, and targets highly affluent readers.)

“This is just one more part of Bloomberg LP’s ambition to turn itself from a niche financial news and information business to a global, mainstream media player. To that end, it bought Businessweek; launched Bloomberg Government, a subscription political news service; and started Bloomberg View, an opinion section. Then it poached well-known journalists to staff them.”

Read more here.