Bloomberg Markets gets makeover

Erik Sass of MediaDailyNews writes about the makeover occurring at Bloomberg Markets magazine.

Sass writes, “The goal is to grab a larger piece of business magazine ad spending. The new look, courtesy of designers Robert Priest and Grace Lee, is set to debut with a November issue (on sale Oct. 1) which is already setting records for ad pages and ad revenue. The magazine also includes new sections on personal wealth and careers.

“Priest + Grace’s previous magazine design credits include work on Esquire, ESPN The Magazine and InStyle, as well as Conde Nast’s slick. but now-defunct new business title Portfolio.

“On the circulation front, the magazine is also raising its rate base — unheard of for business titles in the last few years — from 315,000 to 355,000. It raised its cover price from $4.95 to $5.99 in May, while the cost of subscriptions increased from $19.95 to$29.95 this past January.

“On the business side, former Time Inc. sales exec Laurie Benson has been hired to oversee European ad sales, building this important division with several new hires. (Over 60% of the magazine’s readership is outside the U.S.) The magazine also poached Steve Nazaruk from Time Inc.’s Lifestyle Group to serve as its first head of marketing, a newly-created position for Bloomberg Markets.“