Bloomberg LP names new chief marketing officer

Bloomberg L.P. announced Monday that it has appointed 25-year marketing industry veteran Deirdre Bigley as global chief marketing officer.

She will report to Bloomberg’s CEO and President Dan Doctoroff and oversee all marketing strategy for the company and its products globally. Bigley succeeds Maureen McGuire, who joined Bloomberg in 2009 as the company’s first chief marketing officer. McGuire will continue working part-time at the company on special projects that focus on philanthropy, diversity and leadership.

Bigley joined Bloomberg five years ago as the head of global marketing communications, where she worked directly with McGuire to design and launch the company’s first international marketing department.Today, Bloomberg’s marketing organization uses data to understand markets and audiences and creative ideas to build business stories and brands.

“Maureen and I created Bloomberg’s corporate marketing business from the ground up, and I’m thrilled to build on that success,” said Bigley in a statement. “We have a world-class team in place and we are poised to see, seize and create new opportunities for Bloomberg’s business leaders with ideas and programs that drive difference in the marketplace.”

Prior to joining Bloomberg in 2009, Bigley spent 13 years at IBM, where she built a stellar reputation in several senior marketing roles, working closely with sales and product management as well as the global marketing community.

During her tenure, she served in increasingly more senior positions, managing a variety of advertising initiatives and serving her final years as vice president of World Wide Advertising and Interactive, and vice president of Worldwide Brand, managing global teams with responsibility for all television, events, print, and digital media. Bigley began her career on the agency side, having worked at Ogilvy & Mather Worldwide in New York and additional agencies in Boston, New Jersey and Dallas, eventually joining her client at IBM in 1996.