OLD Media Moves

Bloomberg launching new TV show on stock market closing

March 16, 2007

Posted by Chris Roush

Bloomberg Television will launch next week a new show on its television station that will cover the closing of the stock markets, reports Broadcasting & Cable.

Michael Malone wrote, “Media company Bloomberg Television introduces The Final Word, a two-hour program offering in-depth analysis of the U.S. markets, on Monday, Mar. 19.

Lori Rothman“Starting at 3 p.m., the show will run commercial-free between 3:50 and 4:10 p.m. to better cover the often-frenzied moments before and after the market closes.

“Veteran Bloomberg anchors Michael McKee and Lori Rothman host The Final Word.”

Read more here. A press release can be found here. The release states, “‘The Final Word’ will feature interviews with C-suite executives, analysts and top money managers and strategists. Viewers will hear up-from-the-pits commentary in daily ‘Trader Talk’ segments and investor insight into specific stocks with ‘SWOT Team’ analysis of Strengths, Weaknesses, Opportunities and Threats. Tom Keene of Bloomberg News will draw daily from the Bloomberg Professional service with the ‘Chart of the Day.'”

My impression is that Bloomberg Television is becoming a more serious competitor to CNBC when everyone seems to be focusing on the impending launch of Fox Business Channel.

Since the beginning of the year, Bloomberg has expanded its distribution into key markets such as Washington, D.C., and south Florida. And now it’s working on its programming.

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