Bloomberg launching “At What Cost?” show on Facebook Watch

Bloomberg will debut later this month a new weekly show “At What Cost?,” on Facebook Watch.

“At What Cost?” aims to take the week’s biggest headlines and explains how they will impact consumers, their finances and their future.

“At What Cost?” is Bloomberg’s first series exclusive to the Facebook Watch platform. The show will be formatted vertically, and live in Facebook Watch’s dedicated section to news, which was announced in June and will launch later this summer.

New episodes will debut on Wednesdays. and a rotating group of Bloomberg journalists will host.

The first half of the show focuses on the biggest business news from the past week and look forward to the week ahead, featuring Bloomberg’s reporting from around the world.

Following that, Bloomberg journalists will either field questions from the Facebook community, or break down commonly used terms in business news for a mainstream audience.

Each episode will run for four to six minutes.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.